Jenny Wu

Product Executive

Strategic and empathetic product executive building next-gen consumer experiences. I’ve led multiple companies, including ClassPass and Understood.org, through 0-1 product innovation while scaling core businesses alongside executive teams. With an emphasis on user research, data and product intuition, I specialize in delivering compelling products that improve our health and wellbeing. Whether it's AI-driven behavioral health modules or wearable-enabled live fitness videos, I love to translate my fascination with human nature into products that impact real people at scale.

Talk to me about #entrepreneurship, #failing and #neurodiversity. Ex-founder, ex-ClassPass, and Wharton MBA/MA.

Available Services

  • Product Advising: 1-2 hours per week

  • Product Consulting: 1-2 hours per week

  • Fractional Head of Product: 5-10 hours per week

  • Full Time Head of Product: 40+ hours per week

Service Areas

Consumer Product Innovation

  • Product vision and strategic planning for consumer product portfolios

  • User and UX research on core consumer needs and pain points

  • Ideation, prototyping and launch of viable new products

  • Nimble and iterative experimentation engine to drive growth and retention

Product-led Growth & Retention

  • Go-to-market (GTM) positioning and launch execution

  • Business model generation and unit economics optimization

  • Product-led growth strategies leveraging growth loops

  • Marketing / channel mix strategy for scaling and sustainable growth

Organizational Evolution & Transformation

  • Org design and restructure to drive new growth stages

  • Hiring best practices, team and culture-building and workflow processes

  • Cross-functional efficiency and team cohesion best practices

Areas of Expertise

  • Consumer digital products

  • 0-1 product innovation from ideation to launch

  • Behavioral health and fitness

  • Marketplace and subscription Models

  • Product-Led growth & experimentation

  • AI-Powered applications