Melissa Bashur
Product Leader
Iām a product manager who combines strategic insight with hands-on execution to drive growth and create impactful, user-centered products. My approach is rooted in a balance of data-driven decision-making and agile, iterative development, ensuring that every feature and product is crafted with both the customer and the business in mind. By building clear roadmaps, optimizing processes, and facilitating strong cross-functional collaboration, I help startups find product-market fit and grow efficiently, even with lean resources.
Available Services
Product Advising: 1-2 hours per week
Product Evaluation & Execution Strategy: 5-10 hours per week
Fractional Director of Product: 10-15 hours per week
Full-Time Director of Product: 40+ hours per week
Areas of Expertise
Product Strategy & Roadmapping
Product-Market Fit
Go-to-Market (GTM) Execution
Pricing & Packaging
Operational & Agile Process Optimization
Cross-Functional Stakeholder Management
Market & Competitive Analysis