Melissa Bashur

Product Leader

I’m a product manager who combines strategic insight with hands-on execution to drive growth and create impactful, user-centered products. My approach is rooted in a balance of data-driven decision-making and agile, iterative development, ensuring that every feature and product is crafted with both the customer and the business in mind. By building clear roadmaps, optimizing processes, and facilitating strong cross-functional collaboration, I help startups find product-market fit and grow efficiently, even with lean resources.

Available Services

  • Product Advising: 1-2 hours per week

  • Product Evaluation & Execution Strategy: 5-10 hours per week

  • Fractional Director of Product: 10-15 hours per week

  • Full-Time Director of Product: 40+ hours per week

Areas of Expertise

  • Product Strategy & Roadmapping

  • Product-Market Fit

  • Go-to-Market (GTM) Execution

  • Pricing & Packaging

  • Operational & Agile Process Optimization

  • Cross-Functional Stakeholder Management

  • Market & Competitive Analysis